The Internet has made it possible for media files to be stored in limitless spaces. Due to the absence of physical media, the product is distributed faster and traditional means of disseminating media are deemed obsolete. For all its advantages, digital content delivery will eventually be the norm in the entertainment industry. Eventually, the open market can lower the prices.
Without the use of conventional media outfits, the products can be distributed at a minimal rate or for free. There are instances wherein the media files are streamed online or are stored online for download. Because of this medium, the media files that came before the Internet are converted into digital format before they are uploaded on the Web.
Because of this delivery, the production of trial versions or previews has been made possible. As a form of digital marketing, the producers entice their customers about their products which are coming soon. This strategy is often used in the gaming industry wherein they allow players to download a portion of the entire game for free before the full game file is allowed for download. Since the bandwidth of online distributors caters to massive traffic counts, multiple users can retrieve the file without delay.
This type distribution also enabled peer-to-peer file sharing from one computer to another. This way, anyone can have media files for a minimal file or for free but with high quality. Digital delivery can be compared to a content management programs for blogging and quick-build websites.
Content delivery through the Internet also makes publishers and distributors obsolete. Before, they work to sell products in retail stores and take a part of the revenue. Now, a developer can sell his work on his own through an online selling platform and set his own price. What is best about this set-up is that the seller takes all of the profit.
Online delivery gives confidence to developers who are yearning to produce fresh yet risky titles. Before, store managers only sell products from established companies or individuals because its what the consumers go for. This builds a mind set among producers to use stereotype formulas that sell so as to make revenue. Now with the help of online stores, developers can market their own products.
Delivering content digitally has some negative implications too. The most evident of which is media piracy wherein the creation of an artist or a developer is distributed online without permission and paid royalties. A musician, an author or a game producer can become famous yet he does not earn up to his potential. Once the file is saved to a person's computer, he can pass on the material through an external hard drive or through peer-to-peer sharing.
Even though there are negative implications, artists are still in favor of digital delivery because it gives them more control over their output. From conceptualization to production, they can call the shots without thinking about possible issues and lawsuits when it comes to ownership. It also gives producers the power to dictate a fair price for their work.
Without the use of conventional media outfits, the products can be distributed at a minimal rate or for free. There are instances wherein the media files are streamed online or are stored online for download. Because of this medium, the media files that came before the Internet are converted into digital format before they are uploaded on the Web.
Because of this delivery, the production of trial versions or previews has been made possible. As a form of digital marketing, the producers entice their customers about their products which are coming soon. This strategy is often used in the gaming industry wherein they allow players to download a portion of the entire game for free before the full game file is allowed for download. Since the bandwidth of online distributors caters to massive traffic counts, multiple users can retrieve the file without delay.
This type distribution also enabled peer-to-peer file sharing from one computer to another. This way, anyone can have media files for a minimal file or for free but with high quality. Digital delivery can be compared to a content management programs for blogging and quick-build websites.
Content delivery through the Internet also makes publishers and distributors obsolete. Before, they work to sell products in retail stores and take a part of the revenue. Now, a developer can sell his work on his own through an online selling platform and set his own price. What is best about this set-up is that the seller takes all of the profit.
Online delivery gives confidence to developers who are yearning to produce fresh yet risky titles. Before, store managers only sell products from established companies or individuals because its what the consumers go for. This builds a mind set among producers to use stereotype formulas that sell so as to make revenue. Now with the help of online stores, developers can market their own products.
Delivering content digitally has some negative implications too. The most evident of which is media piracy wherein the creation of an artist or a developer is distributed online without permission and paid royalties. A musician, an author or a game producer can become famous yet he does not earn up to his potential. Once the file is saved to a person's computer, he can pass on the material through an external hard drive or through peer-to-peer sharing.
Even though there are negative implications, artists are still in favor of digital delivery because it gives them more control over their output. From conceptualization to production, they can call the shots without thinking about possible issues and lawsuits when it comes to ownership. It also gives producers the power to dictate a fair price for their work.
