XBOX 360, Playstation, and Nintendo Wii Battle For Buyers

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By Richard Thompson


With the 2007 holiday season breathing down their necks the big 3 manufacturers of video game consoles are gearing up for a fight. They are fighting for the hearts and minds of those who play video games, and the champion will be figured out by annual sales lots of their computer game systems. Microsoft, Sony, and Nintendo are doing battle for prominence of the video game sector with their Xbox 360, PlayStation 3 and Nintendo Wii products, and the competitors has actually never ever been fiercer than it is today.

At the end of August, 2007 it was Nintendo Wii that people were purchasing the most when they selected a computer game console. 404 thousand devices were bought compared with 272 thousand Xbox 360 units and 131 thousand PlayStation 3 devices. Wii has been selling more than the others two integrated each month for the past 10 months according to the NDP Group, the leading company for offering info about the sales and trends of sectors worldwide.

However Sony and Microsoft have strategies that are being revealed as I talk. They recognize that they have to actually be on their game this year if they are expecting to do well against Nintendo Wii during the holiday. Sony is anticipated to launch a less expensive version of PlayStation 3 and Microsoft has just recently launched a colorful Halo 3 version of Xbox 360 at a reduced cost.

Sales of the PlayStation 3 video game consoles have been modest at finest since its launch. This is due to a number of factors including a costly initial prices of 500 to 600 dollars per unit, and a lack of any video games that have actually accomplished cultural sensation condition like Halo 3 did with Xbox 360. Nintendo Wii has actually been outselling both of them mainly because of its inexpensive cost of 250 dollars, and the technically state-of-the-art Wii remote with the movement sensor attribute.

The PlayStation 3 console did pretty well in 2012 during the holiday with 491 thousand video game consoles sold in December, 2006, according to the NDP Group stats. About 1.4 million PlayStation 2 consoles were additionally offered during that same month, which demonstrates how preferred its predecessor was prior to its release. Sales of both PlayStation 2 and PlayStation 3 began to decline right after that though, with just 82 thousand PlayStation 3 units sold during April of 2007 and only 194 thousand PlayStation 2 units sold. However, the number of sales has actually increased in recent months with 139 thousand PlayStation 3 systems sold in July of 2007 and 131 thousand sold in August, and 279 thousand and 202 thousand for PlayStation 2 throughout those months.

Sony is anticipated to introduce a 399 dollar 40GB PlayStation 3 computer game console around November 16 according to experts of the computer game industry. This step by Sony, which is in feedback to the lower priced variation of Xbox 360 that was recently launched by Microsoft will be just in time for the holiday.

There has actually been much speculation lately about whether Sony will be releasing their lesser priced PlayStation 3, but real proof was recently provided for this concept when they declared a system model number with the FCC.

Sony is wishing to get back in the race against Microsoft and their Xbox 360 computer game console which recently launched a Halo 3 variation imitated their popular computer game of the same name. Nintendo Wii is still out in front of these two items and running sturdy as we going into the 2007 holiday.

Nintendo Wii has been far ahead in sales over Xbox 360 and PlayStation 3 because its launch last year at this time. In December of 2006 there were 604 thousand of these computer game consoles bought. 436 thousand were then purchased in January, 2007. Sales are still going strong lately with 425 thousand offered in July and 404 thousand in August.

One of the reasons that Nintendo Wii is offering a lot more video game systems than Xbox 360 and PlayStation 3 is since it is preferred in nations other than the United States such as Japan. Xbox 360 and PlayStation 3 sales are not great in Japan. Nintendo Wii is much cheaper, and the cost difference can be a very important element for the average hard working resident.

As the 2007 holiday approaches there is a battle brewing over who will rule the computer game market. While Nintendo Wii has been victorious because its launch practically a year ago offering more than the various other two competitors integrated every month, it is about to run into a revitalized competitors.

Microsoft and Sony have actually regrouped and they are both back in the fight with brand-new variations of Xbox 360 and PlayStation 3. With no brand-new product and services to offer, it will be interesting to see if Nintendo Wii will be able to stay on top of sales for computer game systems this holiday. Microsoft and Sony are going into the season with more recent, less costly and rejuvenated variations of their video game consoles. Many importantly, they are both business that have actually been understood to attain and even surpass the business goals that they set out to complete, and they should never be taken too lightly.




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