Oculus VR: Can An Internet Marketing Company Focus On It?

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By Robbie Sutter


Late last month, Facebook made the announcement that it had purchased Oculus VR. For those who do not know, Oculus VR is the company behind the head-mounted virtual reality gaming device known as the Oculus Rift. The strangest thing about this story, though, is that it had garnered many opinions. However, it's safe to say that most of them were negative. There is more to consider with this story, though, and I am sure that an Internet marketing company can place a greater level of emphasis on it.

There have been a number of concerns that I have seen in regards to the Oculus Rift becoming a project owned by Facebook. One of the many claims that I have seen was that it would become more of a piece of technology geared towards social media, seeing as how that is Facebook's bread and butter of sorts. Those in the video game world typically do not see social media on the same level as video game development, so the latter taking precedence over the former should not be overlooked. With that said, can an Internet marketing firm give its own take?

Kickstarter was the reason why so many people knew about the Oculus Rift and, by proxy, had the opportunity to back the project. Many individuals put forth tremendous amounts of money into it, which goes without saying. However, the fact that Facebook practically took over the project left a lot of backers wondering whether or not they had wasted their time. However, given the fact that these people will still be given their rewards, it's not like they were cheated out of something that they were promised in the first place.

There are actually many more positives to consider with this acquisition, as I am sure that firms such as fishbat would be able to attest to. It is worth keeping in mind that Facebook is, by and large, an entity that has a tremendous amount of money by its side. What this means is that there is very strong chance that the development associated with the Oculus Rift will come about at a speedier pace. I believe that this can make many backers happier in the long run and I am sure that any Internet marketing company can agree.

While it's understandable that people have been apprehensive about Facebook's acquisition of Oculus VR, are these concerns entirely legitimate? Keep in mind that the Oculus Rift itself is an impressive piece of technology; it won't get anywhere unless it has enough financial backing tied to it. The Oculus Rift is, from my experience, one of the most engaging digital experiences seen in quite some time. The purchase of the company by Facebook will, likely, lead to a number of positives seen in the long run.




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